Wild data with the Greater Cambridge Partnership

What if we could understand what was important to people without having to run a survey?

The Future Fox were selected by Greater Cambridge Partnership (South Cambridgeshire District Council and Cambridge City Council) to understand if social media and other 'wild' data sources could reveal robust insight into community preferences, and help create a richer data picture to help with decision making around the Local Plan. This is one of the thirteen projects funded by the Government's PropTech Engagement Fund (Department for Levelling Up, Housing & Communities), and support the digitalisation and step-up in accessibility of the planning system. 

The objective

The Greater Cambridge Partnership aimed to capture comments in the 'wild', comments that fall outside the formal consultation process, with the final results feeding into comms strategy and digital strategy for the Local Plan.

Data usage

Protecting people's rights under the GDPR is our priority. That means we're minimising the amount of personal data collected in the first place, and working under agreed roles to ensure any data collected is stored, processed, and communicated in an apprioriate way. For more details, please read our Data Usage Policy for this project.

Find out more

hello@thefuturefox.com

Link to council website