Wild data with the Greater Cambridge Partnership

Untitled design.png

What if we could understand what was important to people without having to run a survey?

The Future Fox were selected by Greater Cambridge Partnership (South Cambridgeshire District Council and Cambridge City Council) to understand if social media and other 'wild' data sources could reveal robust insight into community preferences, and help create a richer data picture to help with decision making around the Local Plan. This is one of the thirteen projects funded by the Government's PropTech Engagement Fund (Department for Levelling Up, Housing & Communities), and support the digitalisation and step-up in accessibility of the planning system. 

The project

Between January and April 2022 the project team will be evaluating insights available before visualising them on a cloud based dashboard, part of the PlaceBuilder product.

Data usage

Protecting people's rights under the GDPR is our priority. That means we're minimising the amount of personal data collected in the first place, and working under agreed roles to ensure any data collected is stored, processed, and communicated in an apprioriate way. For more details, please read our Data Usage Policy for this project.

Find out more


Link to council website